2014 Fall/Winter

Japan, Global

UNIQLO UNDERCOVER Kids



The first “UU” collaboration between UNIQLO and UNDERCOVER launched in 2012 Fall/Winter, with items for the entire family. Combining UNIQLO’s high-quality basics with UNDERCOVER’s street-inspired high-end fashion, the collection was extremely successful, and so in 2014 Fall/Winter, UU came back with a capsule collection for Kids’ and Babies’.

Working closely with UNDERCOVER’s team, I was held responsible from initial proposals to creating the designs for print, in-store, and online.


Branding
In-Store Communication 
Collection Leaflet 
Website
Digital Marketing - Creative Direction


Ayu Yamaguchi
www.ayuyamaguchi.com
ayuyamaguchi@mac.com