2017 Fall/Winter

Spain

UNIQLO Barcelona


On 20th September 2017, UNIQLO opened its first store in Spain, located on Passeig de Gràcia, one of the city's most prestigious shopping streets. 

To show our appreciation and respect towards Barcelona's aesthetics and traditions, UNIQLO merged its own brand logo with the city's emblematic tile, known as 'panot de flor.' This tile originates in the neighbourhood of Eixample, precisely the area where the UNIQLO store is located. The new combined logo pays homage to the tile that was originally designed by modernist architect Josep Puig i Cadafalch, and is a clear example of how a functional object with a simple design can turn into an essential icon.

This logo was used as the key branding element for the opening campaign, used extensively throughout the printed and digital materials. Shown here are some of the designs created for the store opening: an invitation for the Opening Reception, wooden sake cups for the guests, and a Kutani-yaki plate gift set, exclusively made to celebrate this special occasion.


Branding 
Print & Digital Invitations
Product Design

Ayu Yamaguchi
www.ayuyamaguchi.com
ayuyamaguchi@mac.com