2019 Fall/Winter

UK

UNIQLO LifeWear Day 2019:
The Art and Science of LifeWear




In September 2019, UNIQLO hosted its global annual event at Somerset House, a unique part of London’s creative and cultural scene.

Taking place in the U.K. during London Fashion Week, the exhibition was a large-scale immersive showcase of LifeWear; the UNIQLO philosophy that expresses simple, quality, everyday clothing with a practical sense of beauty designed to make everyone’s life better.

Created together with Pentagram, this year’s exhibition immersed the visitors in the story of UNIQLO’s iconic products and proprietary technologies through a series of experiential and experimental installations.

Accessed through a special entrance facing the River Thames, the exhibition comprised of twelve different areas spanning the iconic halls of the two-level Embankment Galleries. Upon entry, you slipped into a tour through 36 years of UNIQLO history, followed by a series of installations constructed with UNIQLO’s clothing, booths presenting the artistry and science behind the revolutionary items such as AIRism and HEATTECH, exhibits on the UT Graphic T-shirt Collection and the craftsmanship behind our wares, and spaces displaying the stylings for the 2019 Fall/Winter season and introducing their Global Brand Ambassadors.

The details of this exhibition can be found online at www.uniqlo.com/lifewearday/.


Branding 
Event Design (in collaboration with Pentagram)
Project Management

2018 Fall/Winter

Global

HANA TAJIMA FOR UNIQLO 2018 Fall/Winter:
Collection Visuals


“Transitions”

The 2018 Fall/Winter collection was inspired by the various transitions encountered and experienced, from the passage of the seasons, to changes throughout the day. The collection pieces gently reflected this idea through the subtle gradations of colors, soft contours, and flowing silhouettes of the elegantly considered pieces.

Using this idea of “Transitions” also for the key concept for the campaign visuals, a dark three-colour palette was used to create the atmosphere of the transitioning seasons and moods.

Involved from creating the visual concept with Hana Tajima herself, to the art direction of the key visuals (shown here) and marketing assets (below). The visuals and assets produced not only need to represent and communicate the brand values of the collection, but also to creatively solve business requirements and challenges posed by the market.


Art Direction
Branding 


2018 Fall/Winter

Global

HANA TAJIMA FOR UNIQLO 2018 Fall/Winter:
Marketing Campaign


As the Art Director of the HANA TAJIMA FOR UNIQLO collection, responsibilities include designing and directing all the marketing assets used in all the global markets.

Shown here are some of the creative assets created including print materials, out-of-home advertisements, in-store promotional materials, website and digital marketing assets.

Aside from the creative production, one of the key responsibilities is to communicate the collection’s brand values and the season’s creative concept to all the teams and departments involved from merchandise planning to the stores, to ensure a strong brand consistency throughout the world.


Art Direction
In-Store Communication - Posters & Panels
Collection Leaflet 
OOH & Print Advertisement 
Website 
Digital Marketing - Creative Direction

2016 Fall/Winter

Global

HANA TAJIMA FOR UNIQLO 2016 Fall/Winter:
Marketing Camapaign


Three seasons in, 2016 Fall/Winter was the official launch for countries outside of the ASEAN region.
The concept for the campaign was to showcase Tajima in a personal way. The visuals were taken in her actual home and neighbourhood in Upstate New York, and casted one of her oldest friends in the campaign.

As it was the first time to launch in Japan, a press event was held in the UNIQLO Ginza store, and received media attention both online and offline.


Art Direction
In-Store Communication - Posters & Panels
Collection Leaflet

OOH & Print Advertisement
Website Design
Digital Marketing - Creative Direction
Collection Movie - Creative Direction
2016 Fall/Winter Press Preview Exhibition
et

2007-08

UK

International Business Leaders Forum


Founded by HRH Prince Charles’ in 1990, IBLF was an independent, non-profit global members' organisation of multinational companies that engage in business, economic, and social development activities around the world.

Held responsible for the design and production of Annual Reviews, research reports, conference publications, and website concepts for their new branches around the world.


Editorial Design

Ayu Yamaguchi
www.ayuyamaguchi.com
ayuyamaguchi@mac.com