2017 Spring/Summer


LifeWear 2017 S/S Press Preview

UNIQLO used to hold a Global Press Preview twice a year, where they invite special guests to showcase their upcoming collection for the next season.

The new venue in Shibuya was the critical message to communicate to the guests, resulting in the design being based on a graphical interpretation of the streets of Shibuya.

In addition, the invitation was made in the style of a ‘furoshiki’, a traditional gift-wrapping cloth in Japanese custom, to showcase the DNA of the brand to the international guests.

Print & Digital Invitations

Ayu Yamaguchi