2013 Fall/Winter

France, US, Japan

LifeWear 2013 F/W Press Preview

The concept of ‘LifeWear’ was first introduced in 2013, making this Press Preview the first showcase of this unique concept to the public. For the first time, UNIQLO decided to hold the event in Paris, New York, and then in Tokyo, partnering with Nichola Formichetti as the Creative Fashion Director.

To match the simple aesthetic of UNIQLO’s branding, a clean and simple approach was taken for the invitation designs for all three cities.

Print & Digital Invitations

Ayu Yamaguchi