2015 Fall/Winter
Malaysia
HANA TAJIMA FOR UNIQLO Launch Event
To celebrate the launch of the HANA TAJIMA FOR UNIQLO collection, UNIQLO hosted a launch event in Fahrenheit88, a shopping centre in Kuala Lumpur, Malaysia.
The space was designed to feel like a contemporary art gallery, with the collection visuals neatly hung on the walls and gallery seating on either side of the runway. An exclusive hand-bound look book was produced and given to the guests at the event (shown here).
At the launch event, the collection was also celebrated with the appearance of acclaimed singer-songwriter Yuna, Malaysian model Yaya and YouTube star Elizabeth Tan, who all were casts in the collection’s campaign.
Branding
Event Design
Collection Book
The space was designed to feel like a contemporary art gallery, with the collection visuals neatly hung on the walls and gallery seating on either side of the runway. An exclusive hand-bound look book was produced and given to the guests at the event (shown here).
At the launch event, the collection was also celebrated with the appearance of acclaimed singer-songwriter Yuna, Malaysian model Yaya and YouTube star Elizabeth Tan, who all were casts in the collection’s campaign.
Branding
Event Design
Collection Book