2018 Fall/Winter

Global

HANA TAJIMA FOR UNIQLO 2018 Fall/Winter:
Marketing Campaign


As the Art Director of the HANA TAJIMA FOR UNIQLO collection, responsibilities include designing and directing all the marketing assets used in all the global markets.

Shown here are some of the creative assets created including print materials, out-of-home advertisements, in-store promotional materials, website and digital marketing assets.

Aside from the creative production, one of the key responsibilities is to communicate the collection’s brand values and the season’s creative concept to all the teams and departments involved from merchandise planning to the stores, to ensure a strong brand consistency throughout the world.


Art Direction
In-Store Communication - Posters & Panels
Collection Leaflet 
OOH & Print Advertisement 
Website 
Digital Marketing - Creative Direction

Ayu Yamaguchi
www.ayuyamaguchi.com
ayuyamaguchi@mac.com