2018 Fall/Winter
Global
HANA TAJIMA FOR UNIQLO 2018 Fall/Winter:
Marketing Campaign
As the Art Director of the HANA TAJIMA FOR UNIQLO collection, responsibilities include designing and directing all the marketing assets used in all the global markets.
Shown here are some of the creative assets created including print materials, out-of-home advertisements, in-store promotional materials, website and digital marketing assets.
Aside from the creative production, one of the key responsibilities is to communicate the collection’s brand values and the season’s creative concept to all the teams and departments involved from merchandise planning to the stores, to ensure a strong brand consistency throughout the world.
Art Direction
In-Store Communication - Posters & Panels
Collection Leaflet
OOH & Print Advertisement
Website
Digital Marketing - Creative Direction
Shown here are some of the creative assets created including print materials, out-of-home advertisements, in-store promotional materials, website and digital marketing assets.
Aside from the creative production, one of the key responsibilities is to communicate the collection’s brand values and the season’s creative concept to all the teams and departments involved from merchandise planning to the stores, to ensure a strong brand consistency throughout the world.
Art Direction
In-Store Communication - Posters & Panels
Collection Leaflet
OOH & Print Advertisement
Website
Digital Marketing - Creative Direction