2018 Fall/Winter

Global

HANA TAJIMA FOR UNIQLO 2018 Fall/Winter:
Collection Visuals


“Transitions”

The 2018 Fall/Winter collection was inspired by the various transitions encountered and experienced, from the passage of the seasons, to changes throughout the day. The collection pieces gently reflected this idea through the subtle gradations of colors, soft contours, and flowing silhouettes of the elegantly considered pieces.

Using this idea of “Transitions” also for the key concept for the campaign visuals, a dark three-colour palette was used to create the atmosphere of the transitioning seasons and moods.

Involved from creating the visual concept with Hana Tajima herself, to the art direction of the key visuals (shown here) and marketing assets (below). The visuals and assets produced not only need to represent and communicate the brand values of the collection, but also to creatively solve business requirements and challenges posed by the market.


Art Direction
Branding 


Ayu Yamaguchi
www.ayuyamaguchi.com
ayuyamaguchi@mac.com