2015 Fall/Winter

ASEAN

HANA TAJIMA FOR UNIQLO 2015 Fall/Winter

In 2015, UNIQLO launched an exclusive modest wear collection, created in collaboration with well-known designer and internet personality, Hana Tajima. In line with UNIQLO’s LifeWear concept, this unique collection takes inspiration from an international approach in appreciation of diverse culture and style.

As a key member from the beginning of the project, the role not only consisted of being the designer, but also involving Marketing, Merchandising, Production, R&D, Sales, Managment, Directors and Tajima herself, to ensure the successful launch of the new collaboration.


Logo & Brand Identity
Collection Leaflet
OOH & Print Advertisement
In-Store Communication & VMD
Product Tags, Name Tags, Packaging

Website


Ayu Yamaguchi
www.ayuyamaguchi.com
ayuyamaguchi@mac.com